Privacy policy
This policy explains how The Royal College of Ophthalmologists (RCOphth) collects, uses and protects any personal information that you provide online through digital media channels operated by the College and why we use cookies to enhance your browsing experience.
The confidentiality of your information is of paramount concern to The Royal College of Ophthalmologists. We comply with Data Protection Legislation, Data Protection Guidelines for Charities and Medical Confidentiality Guidelines. You may wish to review our Data Protection Policy and Explanation of Legitimate Interests document.
RCOphth works to ensure that your privacy is protected and you can be assured that your data will only be used in accordance with this privacy policy. Any other data which we collect that cannot be used to personally identify you will only be used to help us make improvements to the website.
We may amend this policy from time to time and you are advised to check this site regularly to see if there have been any changes.
Please view our frequently asked questions below for further information.
If you have any further questions or require clarification about the privacy and cookie policies, please email [email protected].
Use of publicly available business contact details for B2B marketing
Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), we recognise that contact details relating to individuals at businesses, such as work email addresses and phone numbers, may constitute personal data. Even where these details are publicly available (for example, on a company website, LinkedIn profile, or in a trade directory), their use for marketing purposes must still comply with data protection principles.
We ensure that:
1 Lawful basis – legitimate interests:
We process publicly available business contact details for direct marketing on the basis of legitimate interests. Our marketing activity is focused on promoting relevant products or services that are likely to be of professional interest to the recipient, and we assess that this does not override their rights or freedoms.
2 Fairness and transparency:
Where contact details are used, we ensure individuals are informed—via a clear and accessible privacy information notice—of how their data was obtained, the purposes of contact, and their rights under the UK GDPR.
3 Professional relevance:
We only contact individuals in a professional capacity and where the marketing communication relates directly to their business role, function, or sector.
4 Right to object:
Every marketing message includes a simple and effective means for recipients to object or unsubscribe from further communications. Any such objections are respected promptly.
5 Data minimisation and accuracy:
We only process the minimum necessary data (eg. name, job title, business email, company name) and regularly review the accuracy and source of contact details to ensure they remain valid and appropriate.
6 Sensitive or personal channels:
We do not send marketing to personal (non-business) contact details or use sensitive personal data unless explicit consent has been obtained.
We are committed to conducting B2B marketing in a manner that is transparent, proportionate, and respectful of individual privacy expectations.